Check out Miriam Salpeter's 10 Scary Mistakes Job Seekers Make for 10 things to absolutely avoid during the job search process. Especially relevant is Salpeter's 8th point, which cautions job seekers from shying away from tapping into social media.
Having revolutionized the job search process, social media has narrowed the gap between job hunters and employers and is thus can be used as another vehicle for demonstrating what you have to offer.
A great first step is to create a LinkedIn account. With over 175 million users, LinkedIn serves as an excellent resource for researching companies, locating job postings, and structuring your personal brand around your skills and experiences that will draw recruiters to your profile. It is also a great resource for reviewing the resumes and profiles of either your interviewer or of others in the specific industry. Just use the "Search" or "Company Profiles" feature to find others.
Studying how others have progressed in their careers and have ended up in your desired industry is not only a potential conversation starter but is extremely beneficial in positioning yourself for the job. Also, consider searching through the Dartmouth College Alumni Group on LinkedIn, which would allow you to view thousands of alumni who have opted to add themselves into this network. The power of engaging with and participating in these peer and alumni networks and affiliations is that those who join do so of their own volition and are therefore much more likely to be receptive to your questions.