Over at Alltop, the legendary Guy Kawasaki has written a great post on strategies you can use to find a job through LinkedIn I responded to his post, with a slightly different take: You can also use LinkedIn to help recruiters and hiring managers find you.

Here are three ways to do just that:Linkedin

1.Complete your profile. According to a recent survey by Jobvite, 80% of small companies use social media to find candidates for potential employment. Of those using social media to scout for candidates, 95% are using LinkedIn.

The search engines from LinkedIn are programmed to find keywords. A more complete profile with keywords relevant to your industry = a higher search ranking for you.

Don't be afraid to use all of the 2,000 characters that LinkedIn gives you to write a summary statement.

2. Put as much thought into your LinkedIn profile as you do your resume.

If you don't know how to present your job, use Advanced People search in LinkedIn and look for others in your industry with similar job titles. Observe how others describe themselves; it may give you some ideas for how to present your own experience.

3. Claim your LinkedIn Public URL (in LinkedIn, select Edit Profile and enter short address under the "public option"). Once you claim your public URL, you will have a shortcut to your LinkedIn address: e.g. my publicURL is: chandleebryan

This "handle" allows me to use a URL that directs individuals straight to my LinkedIn profile.


I include this URL in the footer of my e-mail address; you can do this, too. The shortcut makes it easier for people to find you!

Do you have other recommended strategies for how to use LinkedIn to be found? If yes, share...(And if I can help you write and perfect your own LinkedIn profile, let me know.)