Yesterday, I stopped by The Roger Smith Hotel, a favorite Manhattan gathering spot for individuals interested in social media. I was there to meet Pam Slim, author of Escape from Cubicle Nation and Jonathan Fields, author of Career Renegade. Jonathan and Pam had joined forces to present a workshop for emerging entrepreneurs. They did not disappoint--even in late afternoon, their energy was palpable--and clearly contagious for those who had attended the workshop.
As is standard practice at such gatherings, business cards were exchanged. And I began to hear a common refrain--one that I've heard frequently in the last 15 months:
What is your Twitter handle?
Is this information on your business card?"
I recognize that this group may not be representative of the general public--after all, these individuals had all signed up to spend a day with two entrepreneurs known for their tech savvy, but the questions about social media URLs on business cards are becoming common.
As a result, I'm beginning to wonder if the traditional business card is dying. Is it only a matter of time before LinkedIn profile URLs become a standard field on the corporate business card? (I don't necessarily see this future for Twitter--outside of PR, marketing, and advertising related fields--but I can definitely foresee this change for LinkedIn.)
I have yet to add social media URLs to my own business card, but I do plan on making this modification when my current supply runs out. In the interim, I've implemented a temporary "green" solution: My LinkedIn profile URL is now a permanent part of my e-mail signature, I've created a new paperless card.ly profile, and I've provided additional contact information through a customized background on Twitter.
While connections are never as good on screen or paper as they are in person, I think providing these additional channels for connectivity represents the evolving future of the "business card" exchange. These are my theories--and action steps--regarding this subject.
What are your thoughts, and how can I help you with your personal marketing plan?
To Your Success,