I saw the first on CNN: a California wife went public with the website MyHusbandNeedsaJob.com. The website summarizes the experience, career, and education of "the husband" Mike, a recent Georgetown MBA. There's a resume, a brief YouTube video (Hi, I'm Mike" ) and a very brief introduction of Mike's career goals: he wants to work in brand management or marketing.
Jamie Varon, a recent college graduate, is also taking the "hire me approach." At face value, one of her recent moves comes straight out of the "don't do" column of the hiring playbook: she wrote a blog post on why she quit a job after only two weeks.
That being said, her headline gets my attention--and she articulates her decision well. Her next move--she goes out on a limb to say that she'd like to work for Twitter, and states a case for why they should hire her. Through her website, TwitterShouldHireMe.com, she provides a clear, concise presentation that demonstrates how companies can use Twitter--and how she could contribute to Twitter.
Mike and Jamie are both keeping blogs on their website to update their new fans...not surprisingly, Jamie's landed an interview at Twitter. Mike reports hundreds of e-mails and a few potential leads.
I'm a former recruiter and here's my take: This is a simple case of "show" (Jamie demonstrates) versus "tell" (Mike's approach). In a tight economy, show frequently trumps tell--it's easier for employers to see the potential value of a new hire.
When I look at Jamie's website, I can easily see
- who she wants to work for,
- how she can add value (thus also demonstrating her understanding of the work environment), and
- her knowledge of the field in which she wants to work (new media).
With Mike, I see his resume and his career goals, but the statements are vague. I'm left wondering why he wants to work in brand management and marketing, and what's he's done to pursue those interests while he's "on the beach"? The marketing gimmick is a clever introduction but the fact that his wife is behind the website is less compelling.
My prediction: Jamie lands the first offer by at least 45 days (unless Mike rebrands himself in the interim). I'll be monitoring websites for Mike and Jamie to see what happens next, and would love to hear your thoughts on these two as I wait. What's your call?
To Your Success,
Psst--Want help developing a compelling approach for your own job search? I can help. Contact me, and let's talk about how you can put your best fit forward.