My friends would tell you that I'm almost a perpetual optimist when it comes to the job search. I have a fundamental belief that if you work hard to identify:

  • your natural strengths and areas of work that you enjoy;
  • skills and experience that employers are looking for; and
  • strategies to align and present what you offer with what employers need...

        The end result of any given job search will likely be a positive one in the long-term.

(Though it is quite likely you will have to work very hard to make it all happen, and the search may take longer than you anticipate.)

This week I attended a two-day conference on the future of the recruiting industry, a mini-conference on Branding for Sustainability. and capped it off by time at the registration for desk for an International career fair and a conversation with a Communications Director of a Healthcare system. In short, I feel like I've taken a condensed crash course in the current state of the economy.

There are fewer silver linings in this economy than I would like to report. In fact, there aren't even any copper linings--in Philadelphia, many homeowners are reporting thefts of copper drainage pipes--the metal can be recycled and is quite valuable in a melted down form). From positions in the recruiting industry to hospital bed admissions, numbers appear to be down across the board.

Despite all of this, I remain optimistic that there are jobs to be had--and that the best way to claim them is to position yourself to take them. Here's a great post on how to do this, courtesy of Dan Schawbel and David Heiser, a college senior and current PR intern. Among Heiser's tips:

  1. Determine an area of expertise,
  2. Strengthen your knowledge of that Expertise
    (Educate yourself about the area in which you want to be known, and get advice from others who work in the space).
  3. Demonstrate your expertise.

David's a rock star and his approach to his career is--in my opinion--spot-on. It doesn't matter if restaurant numbers and consumer spending is down...he's positioning himself to be found by an employer who will value and appreciate his expertise.

I couldn't have said it better myself. So, meet David. Then share your story--and own tips to be known here!